How to do Apparel Photography for selling on Amazon?
We have learned from childhood that First Impression is the last Impression. Your work needs to speak for your sales to grow. That’s why we need to have good product images which is important to showcase the range of our products and can help the customer to make a buying decision. When it comes to buying apparels and accessories online, a customer completely relies on the way a product looks on the image provided on the e-commerce website. Images attract buyers to make the purchase of your products.
We are sharing few tips and guidelines on how to do photography of apparels on Amazon.
1.Steam Iron the Garment: The garment/apparel should not be creased, crumpled or stained. Steam or iron the material if necessary before the model wears it or before you put the apparel on a mannequin. Remove all tags and stickers.
2. Focus should be on Product and not on background: Use white paper or cloth as background to maintain focus on the product. This also helps in bouncing off the natural light so as to make the product look brighter.
3.Tripods and Stands: It is a good practice to use a tripod to handle your camera and move the model/product for different shots. Additionally, you can use stands or clips to keep the background paper/cloth in place.
4.Placement: Position the products at the center of the background and directly in front of the camera to attract maximum attention towards it and avoid any distractions.
5.Lighting: It is best to use natural light for photographing your products. However, if unavailable, natural light can be substituted with a lighting kit. This will help you conduct a shoot even in a close room with no ambient light.
6.Posture of the model: The model must be instructed to pose naturally. If the model poses in different ways, it might take away the attention of the customer from the product. A front, right, left and back profile of the model should suffice.
Good cataloguing goes a long way in helping you boost sales. Product images influence a customer into buying or not buying a product. Fashion product photography particularly needs to be done very skillfully. If you need more detailed information, we have category guidelines for fashion product photography. If you want to become a seller at Amazon, register yourself here.